Atlas Coffee
Website Development
Brand Identity
Paid Ads
Atlas Coffee is a concept brand for a luxury coffee bar and roastery, created to showcase how thoughtful branding and web design can elevate an experience-driven business. From the name to the visual identity, every element was built to reflect a sense of global sourcing, refined taste, and slow luxury.
The brand combines earthy warmth with minimalist structure, balancing richness and restraint. I designed a fully custom website to mirror the in-store experience—inviting, elevated, and seamless—complete with curated coffee regions and immersive storytelling. Atlas proves that even a concept can feel like an established destination when the branding is intentional.
The brand combines earthy warmth with minimalist structure, balancing richness and restraint. I designed a fully custom website to mirror the in-store experience—inviting, elevated, and seamless—complete with curated coffee regions and immersive storytelling. Atlas proves that even a concept can feel like an established destination when the branding is intentional.
Brand Identity
The Atlas Coffee brand identity was designed to feel grounded yet elevated, reflecting the balance between craft and sophistication. A warm, earthy palette anchors the brand in natural tones, while clean typography and minimalist layouts bring a sense of calm and refinement.
The logo is understated and modern, hinting at global influence without being literal—allowing the brand to feel both timeless and transportive. Texture, negative space, and quiet confidence drive the overall aesthetic, positioning Atlas as more than a coffee bar—it’s a curated experience.
The logo is understated and modern, hinting at global influence without being literal—allowing the brand to feel both timeless and transportive. Texture, negative space, and quiet confidence drive the overall aesthetic, positioning Atlas as more than a coffee bar—it’s a curated experience.
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Atlas is built on subtlety. A brand that doesn’t need to explain itself. Every detail is intentional, but nothing feels forced. It invites you in without asking for attention.
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