Digital Experience & Growth Strategy
Shop Cahaba already had a loyal customer base and a strong product lineup, so this redesign focused on transforming their digital presence into a true extension of the Cahaba Dermatology brand.
I streamlined the navigation and restructured the homepage to highlight products, services, and events in a way that’s easy to browse and act on. I also organized their vast collection of products and services into easy to navigate categories, making easy for customers to find exactly what they're looking for. The design balances a polished, high-end feel with the clean, approachable aesthetic customers expect from a trusted dermatology practice.
Key pages like Products, Services, and Events were rebuilt for clarity, making it simple for visitors to shop, book treatments, or discover upcoming experiences. We refined the messaging to better communicate value, optimized the checkout and booking flows for fewer drop-offs, and added features to support ongoing promotions.
While the brand’s visual identity stayed intact, the updated site is more intuitive, conversion-focused, and aligned with the elevated experience Cahaba Dermatology provides both in person and online.
Our Approach
We redesigned Shop Cahaba to work as more than just an online store, turning it into a hub for skincare products, service bookings, and event promotion. Every change was aimed at creating a seamless experience that drives engagement and sales.
Restructured product categories, refined descriptions, and improved navigation to make shopping faster and more intuitive, leading to higher conversion rates.
Built clear pathways for booking in-clinic treatments and registering for events, this became the main hub for actually engaging with the Dermatology practice in terms of booking and making purchases.
Launched targeted ad campaigns to drive traffic from the right audiences, supporting both online sales and in-person bookings.
Set up analytics to monitor sales, bookings, and campaign performance, using data to guide ongoing improvements.
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