Website Design
paid advertising

Dalton Health

Direct Primary Care

Dalton Health is a direct primary care clinic offering affordable, membership-based care with a personal touch. I redesigned their website to better reflect the quality of care they provide, elevating the brand to stand out from traditional clinics and communicate their value more clearly.

The new site highlights their cost-saving model, modern approach, and patient-first philosophy, supported by ongoing visibility efforts through ads and email.

Year
2025
Industry
Medical Practice
Scope of work
Website Redesign / Marketing Strategy
Timeline
4 Weeks / Ongoing

Website Design

Dalton Health already had established branding, so this redesign focused on elevating Dalton Health’s digital presence to match the quality of their care. I overhauled the navigation and restructured the homepage to guide visitors through the most relevant information at the right moments, and made it easy to see and understand.

We improved the overall look of the site, while keeping the clean, modern, and simple aesthetic that users expect with a medical practice. Taking a familiar design, and elevating it.

Key pages like Membership and Services were rebuilt for clarity—making a complex healthcare model feel simple and approachable.

We rewrote the messaging to better communicate benefits, added a dedicated FAQ page to reduce confusion, and redesigned the contact page to streamline inquiries.

While the core brand elements stayed the same, the updated interface feels more intuitive, modern, and aligned with the patient-first experience Dalton Health provides.

Before & After
Compare the original hero section with the redesigned version, built to highlight key benefits, improve first impressions and elevate the overall appearance.
Before
After

Our Approach

We created a clean and cohesive brand identity that aligned with  their sustainable values and simplified their customer journey across all touchpoints.

Landing Page Optimization

Refined page layout and content for clarity, trust, and higher conversions.

Ad Strategy & Targeting

Launched targeted ad campaigns tailored to Dalton Health’s audience, ensuring their services reached the right people at the right time.

Performance Tracking

Monitored results in real time, adjusting budget and targeting for continuous improvement.

The Results

+245%
Increase in website traffic
+40%
Increase in qualified leads
“I’m thrilled with the new website—it’s exactly what I wanted. I’ve already recommended your services to a friend of mine.”
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