Dalton Health is a direct primary care clinic offering affordable, membership-based care with a personal touch. I redesigned their website to better reflect the quality of care they provide, elevating the brand to stand out from traditional clinics and communicate their value more clearly.
The new site highlights their cost-saving model, modern approach, and patient-first philosophy, supported by ongoing visibility efforts through ads and email.
Dalton Health already had established branding, so this redesign focused on elevating Dalton Health’s digital presence to match the quality of their care. I overhauled the navigation and restructured the homepage to guide visitors through the most relevant information at the right moments, and made it easy to see and understand.
We improved the overall look of the site, while keeping the clean, modern, and simple aesthetic that users expect with a medical practice. Taking a familiar design, and elevating it.
Key pages like Membership and Services were rebuilt for clarity—making a complex healthcare model feel simple and approachable.
We rewrote the messaging to better communicate benefits, added a dedicated FAQ page to reduce confusion, and redesigned the contact page to streamline inquiries.
While the core brand elements stayed the same, the updated interface feels more intuitive, modern, and aligned with the patient-first experience Dalton Health provides.
We created a clean and cohesive brand identity that aligned with their sustainable values and simplified their customer journey across all touchpoints.
Refined page layout and content for clarity, trust, and higher conversions.
Launched targeted ad campaigns tailored to Dalton Health’s audience, ensuring their services reached the right people at the right time.
Monitored results in real time, adjusting budget and targeting for continuous improvement.