Drift Yoga Studio is a concept brand I created to explore how design can shape the identity of a modern wellness space. The goal was to capture a sense of calm and movement, blending minimal aesthetics with an inviting atmosphere. The brand identity, website, and digital presence were built to feel refined yet approachable, giving Drift a distinct personality that stands out in the wellness market while staying true to the studio’s focus on balance and flow.
I designed the website to reflect the studio’s serene, movement-inspired identity while keeping the user experience simple and intuitive. Navigation was streamlined to highlight class schedules, membership options, and upcoming events, making it easy for visitors to engage with the studio.
The design combines clean layouts with subtle motion to reinforce the brand’s sense of flow with a unique horizontal scroll, while clear calls to action guide users toward booking classes or exploring memberships. The result is a polished digital presence that feels modern, calming, and aligned with Drift’s mission to create space for both focus and release.