Drift Yoga Studio
Luxury Fitness Club & Wellness Hub
Website Development
Brand Identity
UX / UI Design
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The Drift brand identity was created to feel elevated, calm, and quietly luxurious—reflecting the studio’s focus on quality. A muted, natural palette paired with clean, spacious typography sets a tone of clarity and ease, while subtle blue accents bring a soft sense of energy.

The logo is minimal and balanced, allowing the brand to speak through layout, tone, and pacing.

The website mirrors this philosophy, using a horizontal scroll to guide visitors through the experience like a slow, fluid sequence. Almost as if its drifting. Motion is smooth, interactions are subtle, and every section is framed with breathing room—letting the visuals and messaging land without distraction. From typography to structure, every design choice reinforces Drift’s quiet confidence and commitment to aesthetic clarity.
Brand Identity
Drift was built to feel like an exhale.

Not loud. Not performative. Just calm, refined, and completely intentional. The brand identity reflects that same philosophy—minimal yet warm, structured but never stiff.

Tones are drawn from natural textures: sun-washed stone, soft clay, pale oak. Typography is clean and quiet, letting the space between letters speak as much as the words themselves.

The logo is simple and spacious—more of a presence than a symbol. It doesn’t beg for attention. It holds it.

Every visual choice is meant to mirror the experience inside the studio: thoughtful movement, soft edges, and a sense that you’ve finally found room to breathe. Drift isn’t just a place to move—it’s a brand that invites people to move differently. This is a concept brand.